Wednesday, June 1, 2011

Litespeed-BMW Cycling Team has High Aspirations for 2011

Litespeed-BMW Cycling Team has High Aspirations for 2011

2011 promises to be a big year for the Litespeed-BMW Cycling team, an elite amateur road team based out of Atlanta. Pre-season preparations have included acquiring new, high-level sponsors and a premier rider, as well as set up on new Archon C1R bikes from Litespeed. These preparations will be critical in achieving the team’s goals for success on the national stage in 2011.

The Litespeed-BMW elite team is composed of 18 Category 1 and 2 racers and will be riding the all-new, 2011 Litespeed Archon C1R. The bike was recently named Editor’s Pick in the 2011 Velo News Buyer’s Guide. The C1R is the flagship model for the aero carbon line introduced in 2010 and is available only as a frameset featuring premier T60 carbon, integrated seat mast, and stealth, matte paint scheme.

Leading up to the cycling season, which officially starts March 1st, riders are preparing in a number of ways. Some riders are racing-and winning-Cross races such as second year rider Doug Ollerenshaw. Additionally, most are participating in team base training in the North Georgia Mountains and in Winter Bike League rides in Athens, GA through out the winter and early spring.

Related to sponsorship, BMW is back for a second year, and Georgia Natural Gas joins as a main sponsor for 2011. Guinness is back on board at a higher level of support than previously, thanks to team’s success during almost 10 years in existence.

New rider Tim Henry, Category 1, will bring speed and experience to the LS-BMW team. Previously riding for strong domestic teams such as Jittery Joes and Team Type 1, Tim is a talented all-arounder with a snappy finishing sprint.

With new sponsors, athletes, and bikes, the Litespeed-BMW Cycling team has set lofty goals for 2011. Major goals include podium finishes at the 2011 USA Cycling Elite Nationals in Augusta, GA and Masters Nationals in Bend, OR. Look for the Litespeed-BMW Cycling team at southeastern National Racing Calendar (NRC) events such as the Athens Twilight and the U.S. 100K and at the cycling series in Tennessee and Georgia.